LG C3 OLED 77"
OLED evo · 77" · 2023
Sony BRAVIA 9 77"
Mini-LED · 77" · 2024
Sony BRAVIA 9 77" takes it — here’s why.
In our weighted Specdex score, LG C3 OLED 77" lands at 92 and Sony BRAVIA 9 77" at 95. That puts Sony BRAVIA 9 77" ahead by 3 points — a narrow margin driven mostly by its strengths in the categories below.
Pick LG C3 OLED 77" if…
- ✓Strong HDR performance
- ✓Current smart platform
- ✓HDMI 2.1 on most HDMI ports
Pick Sony BRAVIA 9 77" if…
- ✓Strong HDR performance
- ✓Current smart platform
- ✓HDMI 2.1 on most HDMI ports
Winner by scenario
Derived from the sub-score breakdown · not a separate testPicture quality
Sony BRAVIA 9 77"Panel, processing, and HDR performance
Sony BRAVIA 9 77" leads on picture (95 vs 92).
Gaming
Sony BRAVIA 9 77"Input lag, VRR, 120 Hz support
Sony BRAVIA 9 77" leads on gaming (91 vs 88).
Smart platform
TieOS speed, app support, ecosystem
Effectively tied — neither pulls a 2-point weighted lead.
Value for money
LG C3 OLED 77"Specdex score per dollar at MSRP
LG C3 OLED 77" more score per dollar ($3,749 vs $8,249).
Score breakdown
Specs side-by-side
| Spec | LG C3 OLED 77" | Sony BRAVIA 9 77" |
|---|---|---|
| Panel | OLED evo | Mini-LED |
| Size | 77" | 77" |
| Refresh | 120Hz | 120Hz |
| Release year | 2023 | 2024 |
LG C3 OLED 77"
- +Strong HDR performance
- +Current smart platform
- +HDMI 2.1 on most HDMI ports
- −Ads on smart platform
- −Sound trails dedicated audio
- −Large footprint
Sony BRAVIA 9 77"
- +Strong HDR performance
- +Current smart platform
- +HDMI 2.1 on most HDMI ports
- −Ads on smart platform
- −Sound trails dedicated audio
- −Large footprint
FAQ: LG C3 OLED 77" vs Sony BRAVIA 9 77"
Which is better, LG C3 OLED 77" or Sony BRAVIA 9 77"? +
Sony BRAVIA 9 77" scores 95 on our weighted rubric — ahead by 3. Your best pick depends on the sub-scores above.
Is LG C3 OLED 77" worth the price? +
At $3,749, LG C3 OLED 77" delivers a Specdex score of 92 — strongest in picture.
Is Sony BRAVIA 9 77" worth the price? +
At $8,249, Sony BRAVIA 9 77" delivers a Specdex score of 95 — strongest in picture.
Does LG C3 OLED 77" or Sony BRAVIA 9 77" last longer? +
Based on our long-term update and support ratings, both ship with multi-year support. Battery and reliability scores are visible in the breakdown above.
Which is better for picture quality, LG C3 OLED 77" or Sony BRAVIA 9 77"? +
Sony BRAVIA 9 77" — leads on picture (95 vs 92). Panel, processing, and HDR performance.
Which is better for gaming, LG C3 OLED 77" or Sony BRAVIA 9 77"? +
Sony BRAVIA 9 77" — leads on gaming (91 vs 88). Input lag, VRR, 120 Hz support.